The History of Link Building for SEO

Came across this one the other day and thought i’d post it as its relative to my interests. The timelines are not 100% accurate and for those, like me, who have been involved with SEO during this period, there’s a lot missing especially from around 2007-2010 where automated link building dominated the landscape. Either way, it put a smile on my face as it reminded me of my time starting off in the industry!


Courtesy of: Fat Joe


6 Great Ways to Claim Back Mis Sold PPI

Soo, today we have a new infographic from our friends over at PPI Claims Adviceline. It’s not what we’d typically consider to be an infographic as it’s not a visual representation on data or explanatory in any way… but it’s funny, and we like it so it get’s a nod from us!

The irony of no.2 is that getting the correct amount of PPI compensation from your the banks can sometimes feel like mission impossible!

Retorical Fallacies

Ok… this isn’t the type of infographic that is normally accepted for publication on because it’s a little too ‘wordy’ for our liking, but i was sent a link to this via facebook and was intrigued by it – so i thought i’d share it!

It challenges so many assumptions that we automatically make and helps you to look at things from a different perspective.





Termite Treatment System

The premier bait used in the sentricon system was the first termite treatment active ingredient accepted for registration under the US Environmental Protection Agency’s Reduced Risk Pesticide initiative, based on its low impact on human health, low toxicity to non target organism (birds, fish and plants) and low potential for groundwater contamination when compared with other commercially available termite treatment options. And it’s the only termite control product ever to receive the presidential green chemistry challenge award. Something no other termite control product can claim. This award is one of the federal government’s top environmental honors.

Termite Treatment System

Image Source:

Ideas for Small Business Marketing Budgets [Infographic]

Small business owners across the world understand that investing in marketing materials and services is a necessary expense to ensure future customers and revenue. Even with this knowledge, many small business owners ignore their marketing plans and budgets until all the money is doled out for the year. This needs to change if small business owners want to be intelligent with their expenditures and get the best ROI possible.

We have four main strategies that were highlighted in the infographic that have a different fit for small businesses at different periods of the business. The four budgets are:

  1. Dollar Approach – A simple budget style, yet less effective since it’s only a flat rate method
  2. Match Competitor – In this plan you’re trying to keep up with your competitor, it’s not the most scientific method and you’re only playing catchup
  3. Percent of Sales – This strategy starts to get a bit more accurate and bases your spending off of your annual sales, generally about 9-12% of sales.
  4. Marketing Plan Objective – This strategy is the best budget of the four, it’s the most accurate although the most difficult to implement. It involves breaking out your business goals and aligning marketing objective with them. Then you allocate budget to the objectives at the appropriate level.

The most important takeaway is that small businesses should do a more intelligent job planning their budgets for the year and aligning their marketing spend with their business goals. Budgeting can be one of the least fun parts of your year, but very necessary, and it will pay off in the long run.


Small Business Marketing Budgets


Infographic by Coastal Creative Reprographics

Protein Power: The Facts Speak for Themselves

There are a dizzying number purported health tips out there for women, and many of them are entirely useless. More people give advice than really know what they’re talking about, and listening to anything and everything you hear can be destructive to your body.

Particularly menacing is when these “tips” in fact give advice that deprives your body of much-needed nutrients. Protein is an example of a vital part of the diet that is often disavowed by certain health food “experts” and weight loss advocates. But don’t be fooled! Here’s all you need to know about the importance of protein in a healthy diet—both for staying in shape and staying healthy overall.

Protein Power Facts - Infographic

Protein Power Facts – Infographic


How to Beat the Banks and Claim Back Mis Sold PPI

The Payment Protection Insurance (PPI) scandal has now dragged on for over 6yrs and is set to cost the banks in excess of £18billion! Millions of borrowers have already claimed back their premiums successfully but as recent reports have shown, many more are in danger of being scammed by their banks for a second time as they’re complaints are unfairly rejected.

The PPI claims team at PPI Claims Adviceline have now put together a step-by-step reclaiming guide for those who have yet to claim and those who have had their claims rejected by the banks.


PPI Claims Guide - Infographic

Does Driving on the Right Contribute to More Accidents?

In ancient times, there was a “keep-left” rule that most civilizations seemed to follow. Going as far back as the Roman Empire and well into the middle ages, most wagons and horse-drawn carriages kept on the left side of the road. Despite the extensive history of driving on the left, modern society has taken a shift, and 166 countries now drive on the right, compared to just 74 that continue to adhere to the keep-left rule.

There has also been some research into whether driving on one side or the other contributes to more accidents. According to statistics, countries that drive on the right experience more fatal car crashes. United States, for example, has 111 road fatalities for every 100 million miles driven. Left-handed driving countries like Australia, on the other hand, see a much fewer share of auto-related deaths at just 50. Likewise, the UK, another nation that drives on the left, experiences even fewer fatal collisions at just 38.

It would be premature, however, to assume that driving on the right is somehow inherently more dangerous. There are multiple factors that can lead to a collision. Common causes include intoxication, texting, fatigue and poor visibility. Furthermore, studies also show that countries that drive on the right also have a greater percentage of motorists that engage in dangerous driving habits, such as cell phone use.

If there is any conclusion to be derived from the data, it is that auto collisions occur for a number of reasons, and more often than not, the cause has something to do with driver negligence, such as reaching for the cell phone or grabbing something from the glove compartment. Regardless of which side of the road you drive, the take-home message is the same: always be a cautious driver.

The Roadside Deabte

The Roadside Deabte


Work is Hell

More than half (56.5%) of workers are either completely overwhelmed or are barely meeting their deadlines. For them, work has become sort of hellish—a place where, despite their best efforts, people are slaves to fire drills, most of the day is dominated by email, and productivity is lacking. To discover the root of the problem and to learn which simple changes can transform work from “hell” to “hell yeah!” click on the infographic image below.

The Growth of Convenience – Visual Breakdown of The £35.6bn Retail Sector

This infographic, produced by field & experiential marketing agency Cosine, gives a visual breakdown of the £35.6bn convenience retail sector.

The graphic details the incredible growth and huge value of the sector, focusing in on two of the largest segments of the convenience retail industry, namely ‘Multiples’ and’Symbol groups”.

The growth of this sector is extremely impressive, and is set to rise to over £46bn in 2018.
It’s not surprising that brands are keen to increase their sales in convenience stores.